Sample · fictional business
Harbor Oak Fence Co.
Naperville, IL · Fence installation and repair · Tested across 6 AI assistants, 5 searches each
AI visibility report
October 2026
Summary
Harbor Oak is named in 4 of 30 AI answers, despite having more Google reviews than four of the five competitors AI recommends most. The gap is the website and listings, not reputation.
4 / 30AI answers that name you
3 of 6Assistants that never name you
#6Your share of voice among local fence companies
Engine scoreboard
| AI assistant | fence company Naperville | fence installers near Naperville | wood fence Naperville | vinyl fence Aurora | fence repair Lisle | Named |
|---|---|---|---|---|---|---|
| ChatGPT | — | — | #4 | — | — | 1/5 |
| Gemini | #3 | — | #2 | — | — | 2/5 |
| Perplexity | — | — | — | — | — | 0/5 |
| Claude | — | — | — | — | — | 0/5 |
| Copilot | — | #5 | — | — | — | 1/5 |
| Google AI Overviews | — | — | — | — | — | 0/5 |
#1#2#3#4–5Not named
Visibility by assistant
Who AI recommends instead
Mentions across all 30 answers. Westbrook appears in 21.
Reputation is not the problem
Google reviews at time of test. You out-review four of the five companies AI names most.
What AI says about you
"Harbor Oak Fence Co. is a fencing company in the Naperville area that offers residential fence installation."
| Fact | What AI said | Correct? |
|---|---|---|
| Services | Residential installation only | Incomplete misses repair and commercial |
| Service area | Naperville | Incomplete misses Aurora, Lisle, Plainfield |
| Hours | Not stated | Missing |
| Materials | Wood fencing | Incomplete misses vinyl and aluminum |
Website readiness for AI
- ✓AI crawlers allowedrobots.txt does not block GPTBot, ClaudeBot or Google-Extended
- ✓Google Business Profile completeCategories, hours and photos filled in
- ✕Structured business dataNo LocalBusiness schema, so AI has to guess your services and areaHigh impact
- ✕Service and town in page titlesHomepage title is "Home | Harbor Oak"High impact
- !Content AI can quoteHomepage has 240 words; no services or areas pagesMedium
- ✕llms.txt fileNo plain-language summary for AI systemsMedium
- !Directory coverageOn Google and Yelp; no Angi or BBB profile, which feed some AI answersMedium
- ✓Fast, mobile-friendly siteLoads in under 2.5 seconds on mobile
Fix plan
| Fix | Why it matters | Effort | Impact |
|---|---|---|---|
| Quick win: rewrite page titles and descriptions with service + town | The first thing AI reads to decide what you are | 1 hour | High |
| Add LocalBusiness structured data | States services, area and hours in a format AI parses directly | 2 hours | High |
| Build one page per service and per town | Gives AI quotable answers for each search | 1–2 weeks | High |
| Publish llms.txt and claim Angi and BBB | More sources confirming the same facts | Half a day | Medium |
| Monthly re-test across all 6 assistants | AI answers move; tracking shows what changed | Ongoing | Medium |