AI visibility checklist

• 1
  Get past 25 to 30 Google reviewsIn our study, the least-reviewed business ChatGPT named in a trade search had a median of 21. Ask every happy customer, every week.
  High
• 2
  Keep reviews recentA steady trickle beats a burst from two years ago. AI answers favor businesses that look active.
  Medium
• 3
  Complete your Google Business ProfilePrimary and secondary categories, service area, hours, services list, photos. AI assistants read it directly.
  High
• 4
  Claim the directories AI usesYelp, BBB, and Angi or HomeAdvisor for home services. ChatGPT pulled 22% of picks from Angi in our October test.
  Medium
• 5
  Put service and town in every page title"Fence Installation in Naperville, IL | Company" beats "Home". It is the first line AI reads.
  High
• 6
  Write a real meta descriptionOne sentence: what you do, where, and for whom. Blank descriptions were common among businesses AI skipped.
  Medium
• 7
  One page per service, one per areaGive AI a quotable answer for every search. Thin 200-word homepages were the norm among businesses left out.
  High
• 8
  Add LocalBusiness structured dataSchema markup states your name, services, area, hours and reviews in a format machines parse without guessing.
  High
• 9
  Let AI crawlers inCheck robots.txt does not block GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot or Google-Extended.
  High
• 10
  Publish an llms.txt fileA plain-language summary of your business at yoursite.com/llms.txt. Cheap insurance.
  Low
• 11
  Make sure text loads without JavaScriptSome sites render almost no text until scripts run. Crawlers may see a blank page.
  Medium
• 12
  Test your own town every monthAsk ChatGPT, Gemini and Perplexity, logged out, for your service in your town and two neighbors. Log who they name.
  Medium

Want someone to run this for you? The AI visibility audit tests six assistants and hands you the fixes in order.